خلاصه و قسمتی از کتاب

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

جزئیات محصول

  • ناشر
    Phaidon Press
  • نویسنده
    Paul Arden
  • زبان
    English
  • نوع جلد
    شومیز
  • سال نشر
    2003
  • قطع
    رقعی
  • نوع کاغذ
    بالک
  • نوع چاپ متن
    مشکی
  • وزن
    117 گرم
  • ژانر
    Self Help
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محصولات مرتبط
Oaths and Omissions (Monsters & Muses 3)
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The Reaper (Dark Verse 2)
The Reaper (Dark Verse 2)
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Storm of Bells (Storm and Silence Saga 6)
Storm of Bells (Storm and Silence Saga 6)
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The Son
The Son
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The Upward Spiral
The Upward Spiral
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War of the Foxes
War of the Foxes
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A Brief History Of Time: From the Big Bang to Black Holes
A Brief History Of Time: From the Big Bang to Black Holes
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The Ones We Burn
The Ones We Burn
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Tokyo Revengers Vol. 4
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The Sacrifice
The Sacrifice
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Kenobi: Star Wars Legends (Star Wars - Legends)
Kenobi: Star Wars Legends (Star Wars - Legends)
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Banana Fish, Vol. 18
Banana Fish, Vol. 18
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The Sunlit Man
The Sunlit Man
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Zero at the Bone
Zero at the Bone
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Solo Leveling, Vol. 6
Solo Leveling, Vol. 6
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Dream by the Shadows (Shadow Weaver Duology #1)
Dream by the Shadows (Shadow Weaver Duology #1)
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The Surrogate Mother
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Fool Moon (The Dresden Files 2)
Fool Moon (The Dresden Files 2)
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Not Boyfriend Material
Not Boyfriend Material
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Oblomov (Penguin Classics)
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Can't Spell Treason Without Tea (Tomes and Tea 1)
Can't Spell Treason Without Tea (Tomes and Tea 1)
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The Quarterback (The Team 2)
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جستجوی پیشرفته .
انتشارات:
نویسنده، مترجم