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Built to Sell: Creating a Business That Can Thrive Without You
خلاصه و قسمتی از کتاب
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
جزئیات محصول
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ناشرPortfolio
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نویسندهJohn Warrillow
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زبانEnglish
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نوع جلدشومیز
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سال نشر2011
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قطعرقعی
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نوع کاغذبالک
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نوع چاپ متنمشکی
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وزن194 گرم
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ژانرRomance
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محصولات مرتبط
لطفا عدد نمایش داده شده را وارد نمایید. درصورت خوانا نبودن جهت تعویض می‌توانید روی تصویر کلیک کنید